What parity actually means
Parity does not mean translating every page one to one. It means the information a patient in the target market needs in order to decide is complete.
- A full page for the top three treatments
- Process, duration and follow-up detail
- Travel, accommodation and companion detail
- Contact routes explained against the target market time zone
- Attention to promotion rules that differ by destination country
Sequencing
Rather than translating everything at once, start with the three treatments that already generate enquiries. One complete page beats ten half pages.
The technical side
Reciprocal hreflang, a self-referencing canonical per language and a language switcher that lands on the equivalent page are the baseline requirements of a multilingual site.
The takeaway
Depth before breadth. Full parity on three treatments produces more enquiries than half parity on ten.